Olaplex first ever brand campaign, Designed to Defy, captures the fearless spirit that helped change haircare forever and celebrates the confidence their renowned bond technology gives salon professionals and their clients. It’s a reminder to all that a healthy hair foundation has the power to unlock endless possibilities.
The campaign is centered around OLAPLEX ambassadors and their celebrity clients who perfectly embody the Designed to Defy theme.
Nicola Coughlan x Halley Brisker | Jenna Lyons x Jenna Perry | Sydney McLaughlin-Levrone x Naeemah LaFond
